It takes a while to list all of the vital jobs that a virtual assistant can do for you. There are so many, in fact, that sometimes it’s easy to overlook some of the ones that are most important for your business. Making the most out of social media should be a priority for any business but it can very time consuming. A lot of thought needs to go into social media marketing in order for it to be effective.
One of the most important social media platforms for business owners is Google+. Now, you might be asking yourself “I’m already on Facebook and Twitter, why should I build another profile on Google+. Haven’t I already done enough?”
Well, Google+ is a Google product and if making your content more visible on the world’s biggest search engine isn’t a compelling enough reason to use it we don’t know what is. Besides being a social media platform, Google+ is an authoring tool that associates content published on the web with its author. Content that you publish on Google+ is important for your overall SEO ranking. Google indexes Google+ content the same way that it indexes web pages. When you post content to Google+ it’s searchable, it appears higher in the search results, and it stays in search results longer than it would if it was posted on Facebook or Twitter.
Google+ also allows you to use hashtags in posts to make content searchable in Google. Let’s say you need a VA and you Google #hireacalgaryva, in addition to the regular Google search results, you’ll see a listing of Google+ posts that contain the #hireacalgaryva hashtag at the upper right corner of the Google search page. That upper right corner of the Google search results is very valuable real estate. By using Google+, you’ll not only reach people who are already in your network – you can get noticed by a lot of people who don’t already know who you are.
Making the most out of social media to promote your business and establish your authority can be very time consuming. It’s exactly the type of work that an experienced virtual assistant could be doing for you. Contact the VA Team in Calgary for expert help with social media.
By David A. West Join me on Google+