Having a blog is essential for any business with a website. It ensures that new content is regularly added to your website and it will attract traffic and search engines. If the articles are insightful and interesting to read, they will help to establish your presence as someone who knows what they’re talking about. Writing is hard for most people though and even if they start out with best intentions, over time, entries on their blog tend become less and less frequent. Before they know it, the most recent blog entry is two years old. A blog is a terrible thing to waste.
There’s a lot more to blogging than just sitting down a pounding out a 500 word article. First of all you have to come up with an interesting topic to write about. Once you have a topic, you might have to do some research so that you can write a fact based, credible article. Next, if you want to attract readers, you might need to do some analysis to make sure that you’re using the right keywords. Then comes the hard part – or the easy part, depending on whether you like writing or not.
Once you’ve written your post, you’ll need to publish it on your website and take steps to optimize it so it will be easier for search engines to find. No sooner have you published a post than it’s time to start thinking about the next one. If you have a blog for your business, it’s important to keep a publishing calendar to ensure that posts are uploaded on a regular schedule. Once people start to read your posts and leave comments, you should respond to each one personally. That can be a lot of work in itself.
From this brief overview, you should start to get a picture of how much work is involved in running a business blog. For most businesses, it makes perfect sense to hire a VA to handle blogging duties.
If you have a website and posting regular blog entries is becoming a chore, contact the VA Team in Calgary to take the grunt work out of writing professional, regular articles for your blog.
By David A. West Join me on Google+